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Netflix Embraces Generative AI in Show and Film Production

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TechNews 4 Views July 18, 2025 Source

Summary

  • Netflix has begun using generative AI in its produced shows and films.
  • The Argentine show "El Atonata" features the first GenAI final footage on screen.
  • AI was used to create a building collapse scene, completing it 10x faster and cheaper than traditional methods.
  • Netflix views AI as a significant opportunity to assist creators.

Overall Sentiment: 🟢 Positive

AI Explanation

Netflix has publicly announced its integration of generative AI into its content production. During a post-results conference call, co-CEO Ted Sarandos revealed that "El Atonata," an Argentine show, features the "very first GenAI final footage to appear on screen." He detailed how Netflix's internal production team collaborated with producers to use AI for a building collapse scene, which was completed significantly faster and at a lower cost compared to traditional visual effects. This move positions AI as a tool to enhance creator capabilities.

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