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Prime Day 2025: AI Boosts E-commerce Sales

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TechNews 5 Views July 14, 2025 Source

Summary

  • Prime Day 2025 generated over $24 billion in US e-commerce sales.
  • This represents a 30.3% year-over-year growth.
  • Generative AI traffic to retail sites surged by 3300%.
  • The growth exceeded initial forecasts by Adobe Analytics.

Overall Sentiment: 🟢 Positive

AI Explanation

Amazon's Prime Day 2025 fueled a surge in US e-commerce, generating over $24 billion in online sales, a 30.3% year-over-year increase. This surpasses the sales of two Black Fridays. A key driver of this growth was the remarkable 3300% year-over-year increase in traffic to retail sites originating from generative AI tools like chatbots and AI-powered browsers. This exceeded Adobe Analytics' initial projections, based on their analysis of over 1 trillion visits to US retail websites across various product categories. The data highlights the accelerating impact of generative AI on online shopping behavior and e-commerce growth.

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