Perplexity Targets India for Growth in AI Race

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3 Views July 18, 2025 Source

Summary

  • Perplexity is focusing on India to compete with OpenAI.
  • The AI startup is rapidly acquiring millions of users in India.
  • Perplexity has partnered exclusively with Bharti Airtel to offer 360 million subscribers a free 12-month Perplexity Pro subscription.

Overall Sentiment: ⚪ Neutral

AI Explanation

AI startup Perplexity is strategically targeting India as a key market to challenge OpenAI's dominance. Recognizing India's vast internet and smartphone user base, Perplexity is focusing on rapid user acquisition. A significant move is their exclusive partnership with Bharti Airtel, offering 360 million Airtel subscribers a free 12-month Perplexity Pro subscription. This collaboration aims to position Perplexity for mass-market adoption in India, a crucial step in its global expansion strategy.

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