Perplexity Targets India for Growth in AI Race
Summary
- Perplexity is focusing on India to compete with OpenAI.
- The AI startup is rapidly acquiring millions of users in India.
- Perplexity has partnered exclusively with Bharti Airtel to offer 360 million subscribers a free 12-month Perplexity Pro subscription.
Overall Sentiment: ⚪ Neutral
AI Explanation
AI startup Perplexity is strategically targeting India as a key market to challenge OpenAI's dominance. Recognizing India's vast internet and smartphone user base, Perplexity is focusing on rapid user acquisition. A significant move is their exclusive partnership with Bharti Airtel, offering 360 million Airtel subscribers a free 12-month Perplexity Pro subscription. This collaboration aims to position Perplexity for mass-market adoption in India, a crucial step in its global expansion strategy.
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