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AI Referrals Surge to Top Websites, Still Lagging Google Search

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TechNews 1 Views July 25, 2025 Source

Summary

  • AI platforms generated over 1.13 billion referrals to top global websites in June.
  • This represents a 357% year-over-year increase from June 2024.
  • Google Search still accounts for the majority of traffic, with 191 billion referrals.
  • News and media publishers are experiencing traffic declines and preparing for potential shifts in Google's traffic distribution.

Overall Sentiment: ⚪ Neutral

AI Explanation

AI platforms are significantly increasing their referral traffic to major websites. In June, these platforms sent over 1.13 billion referrals to the top 1,000 global websites, marking a substantial 357% increase year-over-year from June 2024. Despite this rapid growth, Google Search remains the dominant source of website traffic, with 191 billion referrals in the same period. The surge in AI referrals is particularly noteworthy for the news and media sector, as online publishers face declining traffic and prepare for potential future scenarios where Google sends less traffic to their sites.

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