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Grok 4 Model Drives Significant Revenue Increase for App

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TechNews 1 Views July 21, 2025 Source

Summary

  • Grok's latest AI model, Grok 4, is now the main revenue driver.
  • Following Grok 4's launch on July 9th, iOS gross revenue jumped 325% to $419,000.
  • This revenue surge occurred shortly after the new model's release, indicating its impact on monetization.

Overall Sentiment: 🟢 Positive

AI Explanation

The news highlights a shift in Grok's performance, with its latest model, Grok 4, being the primary driver of revenue, rather than its previously attention-grabbing AI companions. Following the launch of Grok 4 on July 9th, the app saw a significant surge in gross revenue on iOS, increasing by 325% to $419,000 within two days. While the "unfiltered" nature of earlier Grok companions generated buzz and downloads, it's the new model that has translated into financial success, with revenue remaining elevated in the subsequent days. This indicates a successful monetization strategy tied to product upgrades.

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